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Benjamin Moore Awarded 2014 Highest Ranked Interior Paint Fourth Year in a Row By J.D. Power

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Benjamin Moore has been ranked highest in interior paint customer satisfaction by J.D. Power in 2014 for the fifth time and the fourth year in a row. According to the 2014 Paint Satisfaction Study, Benjamin Moore maintained its highest ranked position over all other interior paint brands with a score of 815 on a 1,000 point scale, which is a 15-point increase from 2013, and performing particularly well in the key areas: application, durability, product offerings and design guides.

“Benjamin Moore is thrilled to once again receive this prestigious award of Highest Ranked Interior Paint by J.D. Power,” said Mike Searles, president and CEO of Benjamin Moore & Co. “Customer satisfaction, brand loyalty and delivering best in class products are the hallmark of Benjamin Moore. We’re constantly focused on meeting the needs of the most discerning customers and contractors with a suite of interior products and colors that can only be delivered through our network of independent dealers.”

J.D. Power bases satisfaction with paint brands by evaluations from customers who purchased and applied interior paint during the past year. It measures six key factors: application, product offerings, durability, price, design guides, and warranty/guarantee. In addition to paint brands, J.D. Power also ranks paint retailers across five key factors: facility, merchandise, staff, services provided, and sales/promotions.

The 2014 Paint Satisfaction Study is based on responses from more than 8,690 customers who purchased and applied interior and/or exterior paint within the previous 12 months. The study was fielded in January through March 2014.

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